LOUQE was founded in Stockholm Sweden as an entrepreneurial design and engineering collective with a firm belief that the PC hardware industry deserved a different angle to design, innovation and customer experience. We founded LOUQE with the ambition of changing the expectations of the PC entertainment and gaming hardware industry forever. Today we are finding ourselves profoundly influencing the market.
EMBRACING THE OLD DEFINING THE NEW
WE ARE LOUQE
Who are those LOUQE guys? We are engineers, innovators, and entrepreneurs. We are gamers, demanding professionals, and hobby enthusiasts. We are energetic dreamers.
“Even if we sometimes believe we are good enough on our own to meet that promise, we are not! The success of our projects all rest in the hands of our beloved partners and network. We’ve learned the lesson that you need great people to create great stuff. That’s why we spent a lot of time, effort, and persuasion in finding and partnering up with some of the best engineers, designers, suppliers, innovators, gurus, fans and end-users the market has to offer – together we can create better products, more efficiently in shorter time than the old fashioned way”.
ENGINEERS
“This might actually work.”
DESIGNERS
“It looks so sassy I wanna eat it.”
INNOVATORS
“NEXT!”
GURUS
“…told you so.”
USERS
“Just give it to me already.”
ACTIVE PROJECTS
LOUQE is not a brand, it’s a platform for creation. When we see an unmet market expectation, an untested innovation or just have a goddamn great idea we initiate what we call a pod. The pods all circle around a topic, an angle, or a theme – let’s call it a project mission to make it simple. On this page, we present teasers of our active pods, the ones that are reaching materialization are usually presented in more detail for you to react on and contribute to.
PERFORMANCE VS. DESIGN
Is really design and performance a contradictory? Looking at computer hardware on the market today, that tends to be the truth (?). The Ghost project aims to deliver state of the art architecture, flexibility, and performance wrapped in a Scandinavian, minimalistic, and refined package – uncompromised.
PERFORMANCE = DESIGN (?)
Humor, file formats and Sashimi are all best served raw. But how does raw performance taste? The Raw project aims to put the pro gamers’ and users’ performance in an unchallenged front seat. The result will (hopefully) look as good as it tastes.
WHEN SIZE DOES MATTER
Let’s disrupt. Modularity and flexibility in a world of standardization. The Void project aims to avoid voids, securing a modular and flexible platform that only contains what you need.
A NEW BRAND IN A NEW ERA
It feels like last Monday some of us wowed to the “magic” of the Duck Hunt gun – today we take the 233 Million pixels per second in our VR-glasses for granted. New technologies, new applications and demanding gaming platforms have pushed the industry to what it is today.
Today, acing Dota 2 in Seattle would get you richer than winning a tiebreak in the Wimbledon final, today working as a game developer is envied by millions, today we are super heroes.
The expectations on Computer Hardware ought to be sky high – right? We think we deserve to expect more! We believe hardware should be looking stunning, we believe hardware should deserve a place in the living room, we believe hardware should be exciting and fun, we believe hardware should be innovative and stretching the boundaries of our expectations, we believe hardware should be LOUQE-WARE.